Unprocessed Poultry and Red Meat - UK - October 2018
"Openness to recipe suggestions probably offers the simplest way to encourage consumers to experiment with different types of meat to widen their repertoire. This would also tap into their love of cooking and willingness to try something new. Recipe suggestions could also help to drive awareness of cheaper cuts, breaking down potential barriers due to unfamiliarity."
- Amy Price, Senior Food & Drink Analyst
This Report looks at the following areas:
Convenient solutions appeal to time-pressed consumers
While affordability is important, there are opportunities to trade people up
Recipe suggestions could support uptake of lesser-known cheaper cuts
Environmental concerns about packaging are common among consumers