“Men are driving growth in the underwear market, as they take a greater interest in their appearance and are now more inclined than women to see the latest fashion as an important factor when buying underwear. The high level of replacement buying, however, continues to hold back growth in the overall sector and retailers need to look to drive purchasing through product innovation and more frequently updated ranges.”
– Tamara Sender, Senior Fashion Analyst
This report examines the following issues:
How has the underwear market performed? What are the opportunities for growth? What can retailers do to drive up spending on underwear?