“The tourism industry has come a long way since 1954, when, according to the Ministry of Tourism and Sport, Uruguay attracted a mere 37,405 foreign tourists. In the late 1970s, when tourism took off (courtesy of Frank Sinatra and other Hollywood celebrities who started frequenting Punta del Este, a fishing village turned glitzy resort), the country began to attract over 1 million international visitors annually. These days, Uruguay accounts for around 10% of the inbound market to South America.”
This report looks at the following areas:
Why should Uruguay lessen its reliance on the Argentine market?
What is constraining an increase in air arrivals from Europe and North America?
How is the Ministry of Tourism and Sport diversifying Uruguay’s tourism products?
What does the spa industry need to do to attract more international travellers?