Travel and Tourism - Portugal - February 2018
“The concerted efforts of those with vested interests in Portugal’s tourism industry to improve the competitiveness of Portugal’s tourism industry have reaped rewards. The WEF [World Economic Forum]’s Travel & Tourism Competitiveness Report 2017 ranks Portugal as the 14th most competitive destination (out of 136) on the globe . . . Diversification within Portugal’s tourism industry, capacity building and investment in quality and standards, combined with the clever use of marketing budgets and effective online tourism promotion are helping cement Portugal’s current popularity as a destination.”
- Jessica Kelly, Senior Tourism Analyst
This Report looks at the following areas:
What makes Portugal an attractive tourism destination?
What is propelling the current rapid growth in Portugal’s tourism industry?
How does the tourism infrastructure support tourism development in Portugal?
What is the likely growth scenario for Portugal’s tourism industry in the short- to medium-term future?
What can be done to secure and improve Portugal’s standing within the global tourism industry?