Travel and Tourism - Pakistan - August 2017
“Tourism is a tool for economic and social development … and there is a need to concentrate on religious, sports and cultural values of our society and portray a positive image of Pakistan to the rest of the world.”
- Chaudhry Abdul Ghafoor, managing director, Pakistan Tourism Development Corporation, March 2017
This report looks at the following areas:
What are the major opportunities and challenges for tourism in Pakistan?
How important are domestic and inbound tourism to Pakistan’s future economic growth?
Which niche tourism sectors offer growth potential for investors in Pakistan?
How is Pakistan positioning itself to appeal to emerging tourism source markets, particularly in Asia and the Middle East?
How can Pakistan’s authorities address critical issues of safety and security for visitors?