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Travel and Tourism - Montenegro - February 2015

Travel and Tourism - Montenegro - February 2015

“Montenegro has a strong desire to become a destination that offers quality year-round tourism and to be a market leader in the Mediterranean, orientated towards up-scale markets while protecting its natural and cultural features to guarantee the country’s appeal in the future.”

This report looks at the following areas:

What is the current state for tourism in Montenegro?
Who travels to and within Montenegro, why and for how long?
How do they travel and where do they stay?
What does the future of tourism look like in Montenegro?


MONTENEGRO: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
TOURISM AND THE ECONOMY
Figure 1: Montenegro GDP growth, 2009-15
Figure 2: Structure of GDP, by sector, 2012-13
Figure 3: International visitor arrivals, expenditure and spend per trip, 2009-13
ARRIVALS
INTERNATIONAL
Figure 4: International visitor arrivals, by region, 2009-13
Figure 5: International visitor arrivals, by top 10 source countries, 2013
DOMESTIC
Figure 6: Domestic visitor arrivals, 2012-13
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Seasonality
Figure 7: International visitor arrivals, by month, 2012-14*
Length of stay
Figure 8: International visitor arrivals – Average length of stay, 2012-13
DOMESTIC
Purpose of visit
Seasonality
Figure 9: Domestic visitor arrivals, by month, 2012-14*
Length of stay
Figure 10: Domestic visitor arrivals – Average length of stay, 2012-13
TRANSPORT
AIR
Figure 11: Annual air passenger traffic to Montenegro, 2009-12
ROAD
RAIL
SEA
Figure 12: Cruise arrivals, 2012-13
ACCOMMODATION
Figure 13: Total tourism accommodation stock in Montenegro, August 2013
Figure 14: Visitor overnights, by accommodation type, 2013
TOURISM NEWS
RISING PRICES TO BLAME FOR DISAPPOINTING 2014 SEASON
NAUTICAL TOURISM A KEY GROWTH SECTOR
Figure 15: Arrivals of leisure vessels and passengers, 2009-13
Figure 16: International arrivals on leisure vessels at Montenegrin ports and marinas, 2013
PORTO MONTENEGRO SET TO BE EUROPE’S NEWEST LUXURY MARINA
WHAT NEXT?
OPPORTUNITIES TO SPREAD TOURISM REVENUE REGIONALLY
URGENT NEED TO TACKLE SEASONALITY
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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