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Travel and Tourism - Mexico - May 2015

Travel and Tourism - Mexico - May 2015

“The VFR [visiting friends and relatives] market is a significant one – not least because so many Mexicans (and people of Mexican origin) live and work in the United States. Many Mexican resorts (and other tourism enterprises) design advertising campaigns targeted at expatriates and Latino Americans – a market that is growing. According to the US Census Bureau, in 2013, Mexicans (and Mexican-Americans) totalled over 34.5 million people, accounting for 11% of the US population.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

What has caused Mexico to fall out of the UNWTO’s ‘Top 10’ list of most popular destinations?
Why do visitors from the US dominate the inbound market?
What factors are playing into the rise in the number of long-stay tourists?
Why do many Mexicans still like using travel agents rather than booking online?
How have budget airlines transformed the transport sector?


KEY FACTS – MEXICO
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
MEXICO CITY
THE STATE OF QUINTANA ROO
THE STATE OF BAJA CALIFORNIA SUR
THE STATE OF JALISCO
TOURISM AND THE ECONOMY
TOURISM REVENUES AND THE ROLE OF THE TOURISM ECONOMY
Figure 1: International travel & tourism revenues, 2010-15
Figure 2: Travel & tourism economy showing direct & indirect impact on GDP & employment, 2010-15
ARRIVALS
INTERNATIONAL
Figure 3: International tourist arrivals in North America, showing % share of each country, 2009-14
Not in top 10 but growing in popularity
Figure 4: International tourist arrivals to Mexico, 2009-14
Where do the tourists come from?
Figure 5: Leading source markets for international air arrivals to Mexico, 2013-14
DOMESTIC
Figure 6: Domestic travel & tourism spending, 2010-15
Not yet a fully ‘wired’ country
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Figure 7: Hispanic & Latino US population by origin, 2013
Seasonality
Figure 8: International visitor arrivals to Mexico, showing seasonality, 2013-14
Length of stay
Long-stay tourists on the rise
DOMESTIC
Purpose of visit
Seasonality
Length of stay
TRANSPORT
AIR
LCCs make air travel more affordable
ROAD
RAIL
SEA
ACCOMMODATION
Figure 9: Capital investment in the travel & tourism sector, 2010-15
MAJOR HOTEL CHAINS
Figure 10: Major hotel chains with a presence in Mexico, showing number of properties, July 2014
New hotel openings
BUSINESS TRAVEL AND THE MICE MARKET
Figure 11: International & domestic business travel & tourism spending, 2010-15
TOURISM NEWS
WHAT NEXT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

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