“At the beginning of the millennium, no one could have predicted the difficult years that lay ahead for the US tourism industry. Over the last 15 years the sector has been dented by well-documented events like 9/11, SARS [severe acute respiratory syndrome], swine flu and the media focus on global terrorism. The 2007/08 global financial crisis and the US recession (December 2007-June 2009) were also detrimental to the US tourism industry. The post-2010 recovery in the US’ international tourism industry has been impressive, and far outstrips the UNWTO Tourism Towards 2030 forecast for North America of 2% per annum from 2010-20.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What is the relationship between tourism and the US economy? How has the US tourism industry fared since the economic downturn of 2007/08? How does the tourism infrastructure support the development of the country’s international tourism market? What impact has Brand USA had on the country’s tourism industry? What will the US tourism industry look like going forward?