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Travel and Tourism - Latvia - February 2015

Travel and Tourism - Latvia - February 2015

“Riga is fast becoming established as a capital of cool, but it remains to be seen whether the city becomes one of Europe’s top cultural capitals after its stint in the limelight.”

This report looks at the following areas:

what is the current situation for tourism in Latvia?
who travels to and within Latvia, why and for how long?
how do they travel and where do they stay?
how much has inbound tourism to Latvia been affected by external events?
what does the future of tourism look like in Latvia?


LATVIA: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
RIGA
RUNDĀLE PALACE
AGLONA BASILICA
JŪRMALA
GAUJA NATIONAL PARK – LĪGATNE
CĒSIS
KULDĪGA – KURZEME
TURAIDA CASTLE MUSEUM PARK – SIGULDA
LIEPĀJA
VENTSPILS
TOURISM AND THE ECONOMY
Figure 1: International expenditure in Latvia, 2011-13
Figure 2: International expenditure in Latvia, by country, 2012-13
ARRIVALS
INTERNATIONAL
Figure 3: International arrivals to Latvia, 2003-13
Figure 4: International arrivals in Latvia, by region, 2008-11*
Figure 5: International overnights in Latvia, by country of residence, 2008-13
DOMESTIC
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Figure 6: International arrivals to Latvia, by purpose of visit, 2007-11*
Figure 7: Purpose of visit, by top 10 tourism source markets, 2013
Seasonality
Length of stay
Figure 8: Average length of stay (nights) for international and foreign arrivals to Latvia, 2004-13
Other market characteristics
Figure 9: Experience of visit for international arrivals to Latvia, 2007 versus 2011*
DOMESTIC
Purpose of visit
Figure 10: Domestic trips by duration & purpose of visit, 2012-13
Seasonality
Length of stay
Other market characteristics
Figure 11: Domestic arrivals, by age and gender, 2013
TRANSPORT
Figure 12: International arrivals to Latvia, by mode of transport, 2008-11
AIR
Figure 13: Passenger arrivals to Latvia through Riga International Airport, 2004-14*
Figure 14: Passenger arrivals to Latvia through Riga International Airport, 2013-14*
ROAD
RAIL
SEA
ACCOMMODATION
Figure 15: Accommodation establishments and capacity in Latvia, 2011-13
Figure 16: Arrivals in accommodation establishments in Latvia, 2011-14*
Figure 17: International arrivals, by hotel classification in Latvia, 2013
Figure 18: Arrivals, by country of residence and accommodation establishment, 2013
Figure 19: Room occupancy in Latvia and Riga, 2013-14*
TOURISM NEWS
WHAT NEXT?
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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