Market Research Logo

Travel and Tourism - Japan - February 2016

Travel and Tourism - Japan - February 2016

This report looks at the following areas:


Who is visiting Japan, and what are the most popular destinations?
How important is inbound and domestic tourism to Japan’s mid-term economic strategy?
How is Japan positioning itself to appeal to emerging tourism source markets, particularly in Asia?
To what extent is the rapid growth of arrivals from China transforming tourism and related economic sectors in Japan?
How is the hosting of the 2020 Olympics in Tokyo influencing Japan’s tourism strategy?


JAPAN: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
HONSHU
HOKKAIDO
SHIKOKU
KYUSHU
OKINAWA
UNESCO WORLD HERITAGE
TOURISM AND THE ECONOMY
Figure 1: International visitor arrivals to Japan, 2005-30
Figure 2: Depreciation of the Japanese Yen versus key currencies, 2010-16
CHINESE INBOUND GROWTH
Figure 3: Chinese visitor arrivals to Japan, 2005-15
SHOPPING TOURISM
CULINARY TOURISM
TOURISM DISPERSAL AWAY FROM THE ‘GOLDEN ROUTE’
2019 RUGBY WORLD CUP AND 2020 TOKYO OLYMPICS & PARALYMPIC GAMES
TOURISM TRIUMVIRATE: JAPAN, SOUTH KOREA AND CHINA
ARRIVALS
INTERNATIONAL
Figure 4: International visitor arrivals to Japan by region, 2010-14
DOMESTIC
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Figure 5: Purpose of visit for inbound arrivals to Japan, 2005-10 & 2013-14
Seasonality
Figure 6: Monthly visitor arrivals to Japan, 2013-15
Figure 7: Monthly visitor arrivals to Japan, 2013-15 (continued)
Length of stay
Figure 8: Total expenditure by inbound visitors to Japan, by region, 2011-14
Figure 9: Total expenditure by inbound visitors to Japan, by region, 2011-14 (continued)
DOMESTIC
Purpose of visit
Figure 10: Domestic versus inbound tourism consumption, 2010-14
Seasonality
Length of stay
TRANSPORT
AIR
ROAD
RAIL
Figure 11: Comparison of bullet trains versus domestic flights on key routes, 2014
SEA
ACCOMMODATION
TOURISM NEWS
WHAT NEXT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report