Travel and Tourism - Italy - August 2016
“As one of the world’s leading tourist destinations, Italy is globally famous for its truly exceptional art, architecture and culture, its spectacular countryside, and vibrant fashion industry. Although it is suffering from a tough economic climate, prevalent throughout Europe, the tourism sector has been remarkably resilient and international arrivals have continued to grow, exceeding global growth averages. The future is bright for Italy, which is conveniently located in south-central Europe, easily accessible for major source markets and with one of the largest tourist accommodation networks in the world.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What is the current state of Italy’s economy and how important is tourism?
Which are the key source markets for Italy?
How important are the hotel and air sectors to Italy’s tourism sector?
What is the future for tourism in Italy
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