Market Research Logo

Travel and Tourism - Hungary - February 2015

Travel and Tourism - Hungary - February 2015

“Outside the Eurozone, Hungary’s favourable exchange rate means it remains value for money, with prices still lower than in most European countries.”

This report looks at the following areas:

what is the current situation for tourism in Hungary?
who travels to and within Hungary, why and for how long?
how do they travel and where do they stay?
how much has inbound tourism to Hungary been affected by external events?
what does the future of tourism look like in Hungary?


HUNGARY: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
BUDAPEST
LAKE BALATON
SPA TOWNS
SOPRON
EGER CASTLE
PECS
VISEGRÁD ROYAL PALACE
TOURISM AND THE ECONOMY
EXPENDITURE
Figure 1: International visitor expenditure, 2009-13
Figure 2: International visitor expenditure, by purpose of visit, 2013
ARRIVALS
INTERNATIONAL
Figure 3: International arrivals to Hungary, 2007-13
Figure 4: International arrivals to Hungary, by region, 2008-12*
Figure 5: International arrivals and guest nights at commercial accommodation, 2012-13
Figure 6: Domestic and international overnights, by tourist region, 2013
Figure 7: Domestic and international overnights by top 10 Hungarian cities, 2013*
DOMESTIC
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Figure 8: Purpose of visit for international tourists, by length of stay, 2013
Figure 9: Main characteristics of international conferences* in Hungary, 2013
Seasonality
Length of stay
Figure 10: Length of stay for domestic and international arrivals in commercial accommodation, 2012-13
DOMESTIC
Figure 11: Travel habits of domestic tourists, 2008 versus 2012*
Purpose of visit
Figure 12: Domestic tourism, by motivation of visit and length of stay, 2013
Seasonality
Length of stay
Other market characteristics
TRANSPORT
Figure 13: International arrivals, by mode of transport, 2008-12*
AIR
Figure 14: Top 10 airlines operating out of Budapest International Airport, 2012*
Figure 15: Passenger arrivals at Budapest International Airport, 2012-14
ROAD
RAIL
SEA
ACCOMMODATION
Figure 16: Accommodation capacity in commercial accommodation establishments in Hungary, 2012-13
Figure 17: International overnights, by accommodation type, 2012-13
Figure 18: Domestic overnights, by accommodation type, 2012-13
Figure 19: Occupancy rates, by type of accommodation in Hungary, 2013
TOURISM NEWS
WHAT NEXT?
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report