Travel and Tourism - Guatemala - August 2018
“A ravishing, intriguing and unforgettable Central America country, Guatemala, the ‘heart of the Mayan World’, is taking steps to address challenges to the development of its huge, largely untapped, tourism potential.”
– Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What is the current state of the tourism sector in Guatemala?
Who visits Guatemala, and what do they do there?
What are Guatemala’s tourism strengths and weaknesses?
What are the current and future trends in Guatemala’s tourism?
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