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Travel and Tourism - Estonia - February 2015

Travel and Tourism - Estonia - February 2015

“One of the reasons for the increase in domestic tourism, according to data from the Estonian Institute of Economic Research, is because Estonians are finally starting to feel more confident about their country’s economy, after all the financial challenges of the past few years. Although the Eurozone’s woes are far from over, pent-up demand has also played into travellers’ decisions about whether or not to take a trip – at home or overseas.”

This report looks at the following areas:

Why is the winter season in Estonia becoming more popular?
How could Tallinn’s modest prices for hotel accommodation and food help to boost tourism?
In spite of the fall in the Rouble, why might Estonia see an increase in the number of Russian tourists in 2015?
How could Estonia increase the length of stay of foreign visitors?


ESTONIA: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
TALLINN – THE HISTORIC CAPITAL
THE ISLANDS
Saaremaa
Hiiumaa
TOURISM AND THE ECONOMY
ESTONIA’S EXPORTS
TOURISM REVENUES AND THE ROLE OF THE TOURISM ECONOMY
Figure 1: International tourism revenues in Estonia, 2010-14
Figure 2: Travel and tourism economy showing direct and indirect impact on GDP and employment, 2010-
14
ARRIVALS
INTERNATIONAL
Figure 3: International arrivals at all tourist accommodations in Estonia, 2009-13
Figure 4: Top 10 source countries for inbound travel to Estonia*, 2009-13
DOMESTIC
Figure 5: Domestic arrivals at accommodation establishments in Estonia, 2009-13
Figure 6: Domestic travel and tourism spending, 2011-14
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Seasonality
Figure 7: Overnights of international tourists at accommodation establishments in Estonia, by month, 2010-
13
Length of stay
DOMESTIC
Purpose of visit
Seasonality
Length of stay
TRANSPORT
AIR
Figure 8: Passenger traffic through Lennart Meri Tallinn Airport, 2009-13
ROAD
RAIL
SEA
Ferry traffic
ACCOMMODATION
HOTEL CLASSIFICATION
ACCOMMODATION IN TALLINN
BUSINESS TRAVEL
SPENDING ON THE RISE
Figure 9: International and domestic business travel and tourism spending, 2011-15*
Spa hotels
TOURISM NEWS
Table of Contents Travel and Tourism
Estonia, February 2015
© Mintel Group Ltd. All rights reserved. iv
WHAT NEXT?
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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