Travel and Tourism - Cuba - November 2016
“Cuba is experiencing unprecedented growth in international arrivals, fuelled by the restoration of diplomatic relations announced by Cuban and US presidents Raúl Castro and Barack Obama in 2014, which has led to an easing of travel restrictions for American citizens. The government’s economic reforms are leading to increased opportunities for foreign investors, particularly in the hospitality sector, which will have significant benefits for tourism. Cuba’s wealth of attractions, which includes ten World Heritage Sites, countless white, sandy beaches along its coastline, as well as a strong cultural heritage product look set to attract many more tourists from North America and Europe as interest in the Caribbean island continues to grow.”
- Jessica Kelly, Senior Tourism Analyst
These days the ‘opening up’ of new destinations is happening less and less, as fewer countries are closed off to tourists through austere regimes or economic sanctions. When Eastern Europe opened up to tourists in the early 1990s it had a profound effect on tourism in the region. Not only were there more destinations for tourists to visit, but also the political change created a new source of tourists travelling in the other direction.