“There is no doubt that Croatia has become one of the Mediterranean’s ‘coolest’ new tourist destinations, with fabulous beaches and islands, favourable weather conditions over an extended summer season, and a strong cultural offering including the Ultra Europe music festivals. Tourist arrivals to the end of July 2017 were reported to have increased by 17.0%, with a growth in visitors from the major source markets including the UK, which is all good news for a coastal tourist destination whose GDP relies on tourism income to the tune of 18.9%. A major challenge to reduce the harmful effects of incoming cruise-ship traffic to Dubrovnik looks set to be addressed by the walled city’s new mayor, ensuring the long-term preservation of the ‘pearl of the Adriatic’ as a key historic destination.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What does the tourism sector contribute to Croatia’s gross domestic product (GDP)? Which are the major source markets to Croatia and how long do they stay? How is air sector developing LCCs’ access to attract key markets? What are the new initiatives to develop tourism in the low season? What are the plans to manage cruise traffic in Dubrovnik for the future?