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Travel and Tourism - Bermuda - May 2015

Travel and Tourism - Bermuda - May 2015

“Our lofty goals include greater investment in our tourism product. We can create a substantial volume of new pathways to success for Bermudians if we can foster greater private-sector investment in our tourism infrastructure. This is the focus of the BTA’s investment division.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

Why does the booming cruise industry have a downside for Bermuda tourism?
Why has Bermuda’s room stock fallen in recent years and how that is about to change?
What steps have been taken to compensate for a shortfall in Bermuda’s annual tourism budget?
How is Bermuda now positioning itself as a tourist destination and how does that compare with the past?


BERMUDA – KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
ROYAL NAVAL DOCKYARD
THE CITY OF HAMILTON
THE TOWN OF ST GEORGE
TOURISM AND THE ECONOMY
INTERNATIONAL TOURISM REVENUES
Figure 1: International travel & tourism revenues, 2011-15
THE ROLE OF TOURISM IN BERMUDA’S ECONOMY
Figure 2: Travel & tourism economy showing direct & indirect impact on GDP & employment, 2011-15
ARRIVALS
INTERNATIONAL
Figure 3: International tourist arrivals in Bermuda, 2009-14
Figure 4: Leading source markets for international tourist arrivals to Bermuda, 2011-14
The need to boost air arrivals
DOMESTIC
Figure 5: Domestic travel & tourism spending, 2011-15
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Seasonality
Figure 6: International air arrivals by month, showing seasonality, 2014
Length of stay
DOMESTIC
Purpose of visit
Seasonality
Length of stay
TRANSPORT
AIR
ROAD
RAIL
SEA
Figure 7: Cruise arrivals showing number of ships & passengers, 2012-14
ACCOMMODATION
Figure 8: Room stock as at the end of the calendar year (month of December), 2011-14
NEW-BUILDS
OCCUPANCY RATES AND REVENUES
BUSINESS TRAVEL AND TOURISM SPENDING
Figure 9: Business travel & tourism spending, 2012-15
TOURISM NEWS
WHAT NEXT?
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
SPECIAL REPORTS INDEX
2003
2004
2005
2006

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