Travel and Tourism - Austria - February 2018
“Austria can boast of one of the most prolific tourism sectors in Europe and the world with over 42 million arrivals and 140 million nights spent in the November 2016 to October 2017 period. Despite the success, a more holistic approach to higher- and lower-grossing tourist destinations, better infrastructure and marketing alignment might provide a more sustainable growth. At the same time, a set of more comprehensive administrative, regulatory and tax reforms might invigorate business and investment environment, especially that for SMEs and start-ups.”
- Jessica Kelly, Senior Tourism Analyst
This Report looks at the following areas:
What is the current state of and what are the trends in the tourism sector for domestic and international travellers?
What are the main challenges on the way to more holistic growth in the sector?
What is the vision for the Digitalization Strategy for Austrian Tourism and Vienna 2020 Tourism Strategy?
What is the state of investment and transactional volume in the hotel real-estate sector?
Could an increase in immigration and safety concerns present both a challenge and an opportunity for the sector?