Travel and Tourism - Austria - August 2016
“The overarching goal of Austria’s tourism industry is to make the country more competitive within the international tourism arena; something that will be partially measured by growth in overnight stays. The industry has set a target of 140 million bednights for 2018. Austria is a tourist destination with clearly defined and well-marketed attractions. There is a high degree of professionalism within the industry and the quality of its tourism offering – from accommodation and services through to tours and experiences – is very good. Austria also competes effectively in the business travel arena. These factors – combined with the fact that the country already achieved 135.2 million overnight stays in 2015 – means it is likely that this target will be met.”
- Jessica Kelly, Senior Tourism Analyst
This report looks at the following areas:
What are the key components of Austria's tourism offering?
What contribution does tourism make to Austria's economy?
What trends can be observed within Austria's international tourism market?
How is Austria's tourism infrastructure developing to meet the needs of a growing number of international arrivals?
What are the main challenges and opportunities facing Austria's tourism industry?
What is the competitive position of Austria's tourism industry and how can this be improve
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