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Travel and Tourism - Albania - February 2015

Travel and Tourism - Albania - February 2015

“Albania has a growing reputation as the next ‘to be discovered’ destination, which provides opportunities to explore the country’s potential for developing products in other niche tourism markets, notably adventure tourism.”

This report looks at the following areas:

What is the current state for tourism in Albania?
Who travels to and within Albania, why and for how long?
How do they travel and where do they stay?
What does the future of tourism look like in Albania?


ALBANIA: KEY FACTS
INTRODUCTION
DATA SOURCES
BACKGROUND
HISTORY
GEOGRAPHY
ATTRACTIONS
TOURISM AND THE ECONOMY
Figure 1: International visitor arrivals and tourism expenditure, 2009-13
ARRIVALS
INTERNATIONAL
Figure 2: International visitor arrivals, by region, 2009-13
Figure 3: International visitor arrivals by top 10 source countries, 2009-13
DOMESTIC
Figure 4: Domestic arrivals and overnights at Albanian hotels, 2009-13
MARKET CHARACTERISTICS
INTERNATIONAL
Purpose of visit
Figure 5: International visitor arrivals, by region, 2009-13
Seasonality
Length of stay
Figure 6: International arrivals by average length of stay, 2009-13
DOMESTIC
Purpose of visit
Seasonality
Length of stay
Figure 7: Domestic arrivals, by average length of stay, 2009-13
TRANSPORT
Figure 8: International visitor arrivals, by mode of transport, 2009-13
AIR
ROAD
RAIL
SEA
Figure 9: Passenger movements at Durres Port, 2011-13
ACCOMMODATION
Figure 10: Tourism accommodation in Albania – Rooms, 2009-12
TOURISM NEWS
NTA EMBARKS ON WORLDWIDE TOURISM PROMOTION PROGRAMME
CBT INITIATIVES SUPPORT SUSTAINABLE DEVELOPMENT
PLANS TO DEVELOP TOURISM IN ALBANIAN ALPS
INFRASTRUCTURE INVESTMENT IN THE SARANDA REGION
WHAT NEXT?
‘NEXT GENERATION ALBANIA’
ALBANIA SET TO ENTER THE ADVENTURE TOURISM MARKET
EUROPEAN RESEARCH METHODOLOGY
Sample sizes by demographics and geographies
Our research partner – Lightspeed GMI

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