"The US travel market is stable and growing. As spending on leisure travel increases, so too will the market for travel booking. Booking direct with suppliers continues to be the norm, though OTAs (online travel agencies) are aggressively competing for share. As loyalty to travel supplier brands is in question due to devaluing of loyalty programs, OTAs stand to benefit. "
- Fiona O'Donnell, Director – Multicultural, Lifestyles, Leisure and Travel
This report discusses the following key topics:
Online booking dominates, suppliers more likely to win the final transaction More important than price, good experiences drive repeat use of travel booking sites Lack of differentiation among leading OTAs