Market Research Logo

Travel Booking - US - June 2018

Travel Booking - US - June 2018

The US travel industry looks rosy overall, with Mintel projecting a 4-5% annual increase in the booking industry alone through 2023, reaching revenues of $57.6 billion in the next five years. With vacationers spending more and looking for more experiential travel, booking providers are trying a variety of tactics in order to close the sale with the consumer. While OTAs (online travel agencies) dominate the landscape, other providers are finding their strengths and playing to them.

This report examines the following issues:

Move to experiential vacationing
Sharing economy rising in popularity
Differentiation is a problem among OTAs


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report