Market Research Logo

Traditional Toys and Games - US - October 2018

Traditional Toys and Games - US - October 2018

"Toys and games remain very relevant to consumers, but while gifting – especially for children – drives sales, many are shopping the category for other reasons, including for adult recipients. Where and how most consumers fulfill their toy purchases remains in flux, with competitive changes impacting the category and providing retailers a chance to win more shoppers. Unlike toy stores, other retailers hoping to expand into the toy category carry a variety of other merchandise as well. As a result, those that drive traffic to stores through toys could potentially gain incremental sales in other categories as well."

- Alexis DeSalva, Retail & Apparel Analyst

This Report looks at the following areas:
Increased online shopping creates new challenges for toy retailers and manufacturers
Not all consumers are comfortable with generic or unknown brands


TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook