Traditional Toys and Games - US - November 2016

Traditional Toys and Games - US - November 2016

The toy market totals an estimated $26.2 billion in 2016 and has experienced strong growth in the past two years. This trajectory is likely to continue into 2017 given the positive economic climate and the anticipated release of new installments in movie franchises popular with kids. Character merchandising is an important component of growth, but toy companies are also looking to integrate new technologies such as robotics and augmented reality into their products to delight shoppers.

This report examines the following issues:

Kids 12+ age out of the toy category
Older adults have limited exposure to the market
Amazon a likely choice for shoppers with older kids

TOC available on request

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