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Theme Parks - China - November 2017

Theme Parks - China - November 2017

“In China theme park market, 2016 will be the marker – the year when international theme park brands and domestic brands began to compete directly with the opening of Shanghai Disneyland. Faced with this game-changing competition, domestic brands need to further consolidate their existing advantages, such as penetration in lower tier cities and flexible pricing. On the other hand, they also need to develop unique competitiveness to fight back, such as providing more unique food and dining experience within the park and integrating appealing domestic IP. ”

– Alice Li, Research Analyst

This Report looks at the following areas:

What international park operators should know about Chinese visitors
How domestic park operators respond to international competitors
In-park dining experience is an innovation opportunity

TOC available on request

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