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Term Assurance - UK - June 2018

Term Assurance - UK - June 2018

“Life insurers are working hard to engage consumers and broaden the appeal of their products. Despite their best efforts, large swathes of people still have no life cover, and yet Mintel’s research shows there is considerable latent demand among the non-insured. Substantially increasing product take-up – by effectively nudging more individuals to buy cover – must therefore remain a key industry objective.”

- Sarah Hitchcock, Senior Finance Analyst

This Report looks at the following areas:

Encourage and inspire rather than admonish and guilt-trip people into action
Delaying benefits no one


TOC available on request

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