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Term Assurance - UK - June 2017

Term Assurance - UK - June 2017

“Sales of term assurance rose in 2016, as the market is starting to see more innovation across new product types, distribution channels and underwriting. However, life insurance continues to be low down in consumers’ list of priorities, making it hard for insurers to engage with potential customers.”

Jessica Galletley, Financial Services Analyst

This report looks at the following areas:

Growth of non-advised sales could affect cover levels
Cost-saving factor is key when deciding to share data
Younger consumers more likely to be interested in healthy living benefits


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