Televisions - UK - August 2019
Through declining prices and the build-up to major sporting events, take-up of 4K Ultra HD TVs has grown in the last year. This is set to continue as people show desire to upgrade to higher resolution pictures and larger screens As picture resolution improves, it is vital brands offer equally impressive sound quality built into sets, while also ensuring seamless navigation of smart TV interfaces, utilising voice assistants and smartphones.
Matt King, Category Director - Technology
This report looks at the following areas:
Consumers are prioritising larger screens as the emphasis on the main set grows
Demand for sound quality provides an opportunity to boost sales
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