Teens' and Tweens' Technology Usage - UK - June 2017

Teens' and Tweens' Technology Usage - UK - June 2017

“Mobile devices are the focal point of teens’ and tweens’ technology use. Smartphones are firmly on top with eight out of 10 children using them, with tablets edging out laptops for second place. Along with this has come a high degree of engagement, with mobile-focused social media networks Instagram and Snapchat adding to the extensive influence social media personalities have on teens and tweens.”

Mark Flowers, Research Analyst – Consumer Technology

This report looks at the following areas:
Teens, tweens and smartphones
Social media personalities are key to reaching teens and tweens

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