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Marketing to Teens - China - November 2018

Marketing to Teens - China - November 2018

“Although today's adolescents are more assertive and individualistic, which is related to democratic family environments, they still share a lot in common. A strong interest is shown in aesthetics and humane knowledge. They do not reject advertising per se, but demand humour and high-quality contents, which can serve as daily social currency to enhance communication. When it comes to snacks, healthy and functional claims are winning.”

– Scarlett Zhao, Associate Research Analyst

This Report looks at the following areas:

Assertive as well as open-minded
Sporty – a badge for teenagers
Emphasis on snack’s nutritional or functional benefits


TOC available on request

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