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Marketing to Teens - China - November 2017

Marketing to Teens - China - November 2017

“Although academic achievement is the top priority, the growing level of entrepreneurship enables teens to feel less stressed about their grades. They (and their parents) are less keen to follow the traditional route from school to a job for life before retiring. New opportunities lie in financial services, technology products and use of music in marketing.”

– Alina Ma, Senior Research Analyst

This Report looks at the following areas:

Opportunity in helping youngsters manage their own finances
The rising power of music
The changing image of women in advertising
How to connect with junior high schoolers?

TOC available on request

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