Teen and Tween Beauty and Personal Care Consumer - US - May 2016
Teens represent an increasingly diverse and open-minded population, and as a result are seeking more relatable spokespeople in BPC (beauty and personal care) advertising and communication. Teens are also tech-savvy and engage with BPC products and trends online while ultimately making purchases in-store, stressing the need for a seamless omnichannel experience.
This report examines the following issues:
Population of teens to experience declines while becoming increasingly diverse
Teen girls use fewer BPC products than women aged 18-34
Popularity of natural looks impacts usage of beauty products