Teen Fashion - US - July 2019

Teen Fashion - US - July 2019

"For fashion retailers, appealing to the ever-changing teen market is challenging. Teenage consumers are savvy, trendy, and price conscious. They have high expectations of apparel brands and are looking for a variety of styles and sizes, as well as relevant and poignant brand messaging. However, as teens are shopping with a limited budget, and are not necessarily dedicating all of their discretionary dollars to fashion items, these offerings are expected at affordable prices. To keep up with teens’ dynamic fashion sense, retailers must actively engage with their consumers where they spend their time: social media. Teenage shoppers are eager to socialize online and engaging with them can provide fashion retailers with valuable insights into current trends and desires, as well as promote offerings in a way that speaks to the target consumer. "

- Madelyn Franz, Research Analyst

This report will look at the following areas:

Teens are diverse and want the same from their clothing retailers
Fashion is an expressive outlet
Stay social

TOC available on request

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