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Technology Habits of Generation Z - UK - September 2018

Technology Habits of Generation Z - UK - September 2018

“Generation Z is characterised by having grown up with near-constant access to technology and a wealth of digital services in their everyday life. They are heavy users of instant messaging services, and these are likely to play an important role in the future of how brands interact with customers. Meanwhile, concern over digital addiction has seen tech companies attempt to promote healthy digital behaviours. Ultimately, improvements in this area can be expected to create a more engaged and receptive consumer.”

- Andrew Moss, Consumer Technology Analyst

This report will look at the following areas:

Media viewing habits changing the way brands reach consumers
Digital addiction and a toxic online environment

TOC available on request

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