Tea: Spotlight on Bagged/Looseleaf Tea - US - August 2016
"Strong year-over-year growth continues for tea, despite struggles in dollar sales from brewed tea (bagged, loose leaf, and single cup teas) as the segment faces greater innovation within the RTD tea space, longer purchase cycles, and sales loss from leading bagged tea companies. Total category sales are expected to continue upward as consumers search for functional, healthful drinks, particularly driven by RTD tea growth."
- Elizabeth Sisel, Beverage Analyst
This report discusses the following key topics:
Bagged/loose leaf tea sales decline Tea remains second to coffee consumption High bagged tea consumption rates do not translate to sales gains Need to expand usage occasions among US drinkers