Tea and RTD Tea - US - September 2018
"The vast majority of adults drink tea and many are daily tea drinkers. The complex array of tea formats, varieties, and flavors offers options that appeal to a broad spectrum of consumers. Yet category sales improved only slightly from 2017-18, as sales softened in the leading canned/bottled RTD (ready to drink) segment. Tea and RTD tea sales are expected to see modest growth as competition continues to intensify and consumer beverage interests diversify."
- Mimi Bonnett, Director - Food and Drink, Foodservice
This Report looks at the following areas:
Tea and RTD tea growth rates stalling
RTD tea brands struggle
Sugar and artificial ingredients complicate the appeal of RTDs