"The once high-flying tablet market has taken a tumble. Sales growth, which stood at 52% in 2012, fell to less than 10% in 2013 and 2014, and then the market contracted in 2015 and 2016. This Report provides guidance for marketers facing significant headwinds as consumers shift to larger and newer mobile phones, and as latent demand to upgrade laptops emerges as a competing factor for tablet sales."
- Billy Hulkower, Senior Technology Analyst
This report looks at the following areas:
Stagnating adoption Three quarters of owners acquired tablet in 2014-16 Apple, Samsung gain share Tablets hemmed in by phablets, laptops