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TV Viewing Habits - UK - October 2017

TV Viewing Habits - UK - October 2017

“While mobile devices are being used more frequently to view TV, few people are using their smartphone to watch content outside of the home. The introduction of zero-rating data offers, such as mobile network Three’s Go Binge, while controversial, could significantly boost the ability of people to watch high-quality TV at all times on any device.”

- Rebecca McGrath, Senior Media Analyst

This report will look at the following areas:

Opportunities to boost mobile viewing out-of-home
Positioning digital ownership for the fans

TOC available on request

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