“Despite traditional TV viewing habits remaining strong, TV viewing has become more fragmented. Broadcasters will need to embrace multi-device viewers and develop viewing profiles of consumers who are accessing content in different ways. This will help broadcasters to attract viewers by delivering the right content, on the right platform and device to the right audience.”
– James Wilson, Research Analyst
This report answers the following key questions:
How are Irish consumers watching TV? How have Irish consumers’ TV viewing habits changed? Too much TV?