Supermarkets and Hypermarkets - China - November 2016

Supermarkets and Hypermarkets - China - November 2016

“The disruptive growth of online grocery retailing is seriously challenging the supermarket and hypermarket sector. It can offer chain store retailers greater reach, and they have the advantage of logistics and existing customer bases of often loyal consumers. But, in order to face the online challenge, supermarket and hypermarket chains must raise their game by providing both better-quality products and service. They can use online integration to reach more consumers, including in rural areas. This will require retailers to improve their service offerings, adapt their store formats to suit changing consumer needs, and become more responsive to, and engaged with, their increasingly diversified and online customers.”

– Matthew Crabbe, Director of Research, Asia-Pacific

This Report discusses the following key topics:

What future for physical stores in an online world?
The chill-chain challenge
The mobile grocer
Making grocery shopping pleasant


TOC available on request

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