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Supermarkets - Germany - November 2017

Supermarkets - Germany - November 2017

“The introduction of Amazon Fresh in May 2017 has been a shot in the arm for online grocery retailing in Germany with a number of the leading supermarkets launching or expanding their e-commerce offering. As availability of grocery e-commerce improves, German consumers will quickly adapt to a new way of grocery shopping and this should lead to significant growth in the online channel in the years ahead.”

– Thomas Slide, Retail Analyst

For our consumer research this year we asked questions on the following topics:

Who shops for groceries
Shopping for groceries in-store vs online
Grocery retailers used
Factors that could be improved at grocery retailers.

TOC available on request

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