“Food retailing is going through particularly difficult times. There is deflation in most markets, which puts pressure on profitability unless there can be compensating cost savings. The hard discounters have revitalised their offer and are an increasingly powerful force in many countries. Their growing importance has led to increased emphasis on price in many countries, though not Germany where they were already strong and competitive prices are considered the norm. At the same time online demand for groceries is growing, though its share is small in most markets, even the UK where it is most developed. Online grocery is dominated by the major food retailers and so is still primarily operated as a service to customers.”
– Richard Perks, Director of Retail Research
The main focus of this report is the five major European countries – France, Germany, Italy, Spain and the UK. Together they account for around 60% of all European retail sales (excluding Russia). But in the European summary we include summary data about the other leading markets in Europe, together with details about the top 60 leading food retailers across all Europe. More information about smaller countries can be found in the European Retail Handbook, September 2016 and in the European Retail Rankings, which will be published in December 2016.