Sunscreen Products - China - August 2019
The market is experiencing fast growth and consumers are becoming savvier and their needs are evolving from high-index SPF/PA to strong protection results delivered by advanced technology and ingredients. Future opportunity lies in meeting consumers’ trade-up demand for safer products boasting natural ingredients and ease of removal, offering comprehensive powerful protection in addition to occasion-suitable SPF/PA values, and developing segmented product lines to fit usage for any occasion, anywhere, and anytime.
- Anne Yin, Associate Research Analyst
This report will look at the following areas:
Build holistic solutions to protect and repair for savvier consumers
Accelerate usage frequency via segmented occasions and functions
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