Sugar Confectionery - China - December 2017
“The sugar confectionery market has finally regained resilience in retail value, though volume sales are still in decline as more health-conscious consumers are cutting down consumption frequency or switching to adjacent categories or other snacks.
Consumers’ scattered needs for either personal consumption or gifting speak volumes for the fragmented competition landscape. Brands big or small still have opportunities to build strengths of their own by fortifying functional benefits and enhancing emotional attachment by delivering more interactive experiences.”
– Cici Wu, Research Analyst
This report looks at the following areas:
Blurring lines between snacks and confectionery
Opportunities in developing functional gum
How to make sugar confectionery better comfort food