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Sugar and Alternative Sweeteners - US - December 2018

Sugar and Alternative Sweeteners - US - December 2018

"Sales of sugar and alternative sweeteners continue to fall, as consumers continue to limit their usage and are turning to other, less-sweet options, if not foods/drinks that are sufficiently flavored as-is. Sales in the honey segment are one category bright spot. Honey brands are benefiting as well as leveraging a connection to nature. Artificial sweeteners continue to suffer the same plight of other man-made ingredients and foods, the perception of processed."

- William Roberts, Jr, Senior Food & Drink Analyst

This Report looks at the following areas:

Sales declines continue
A majority of consumers are limiting sugar/sweetener consumption
Long-term health initiatives driving reduction
Motivating younger consumers
Connecting with nature


TOC available on request

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