Sportswear Retailing - China - October 2018

Sportswear Retailing - China - October 2018

"A lack of interest in sports participation used to drag the sportswear market, but consumers’ increased attention to adopting a healthy lifestyle is expected to bring the market continuous growth. Facing more fashion and retailers’ brands entering the market, specialised brands need to reinforce their strength on functionality."

- Yihe Huang, Research Analyst

This Report looks at the following areas:

Sport is not a hobby, but a lifestyle
Functionality is still the key to selling sportswear
Role of physical store: connecting, instead of selling