Sports Participation - UK - December 2016
“Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun and social sides of taking part.”
– David Walmsley, Senior Leisure Analyst
This Report answers the following key questions:
How will the performance of tracking devices improve next?
Is sport losing out to exercise?
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