Marketing to Sports Fans - US - July 2016
"Professional football leads the pack as the most popular American sport, followed by baseball and basketball. Avid Fans often follow all three (or more) traditional sports and keep up with their favorite teams by watching sports news, reading articles online, and even scanning the local paper. Whichever channel fans choose to keep up with the sports world, news stories about the safety of players, doping scandals, and bad behavior of athletes may negatively affect their perceptions of professional leagues."
- Dana Macke, Senior Lifestyles and Leisure Analyst
This report discusses the following key topics:
More than two thirds of Avid Fans follow multiple sports
Future fandom driven by early participation
Football dominates sports culture, but there is a decline in youth participation