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Sports and Energy Drinks - UK - August 2017

Sports and Energy Drinks - UK - August 2017

“Consumers show real interest in fortified water products that offer sports and energy benefits, and in health drinks from brands already active in these markets. This interest suggests areas for operators to explore in order to build relevance among a wider audience, and as well as offering opportunities in the post-soft drinks levy operating environment.”

– Kiti Soininen, Category Director – UK Food & Drink

This Report looks at the following areas:

Fortified water with sports and energy benefits would appeal
Potential for sports drinks brands to move into “health drinks”
Caffeine and sugar misperceptions hold back energy drinks


TOC available on request

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