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Sports and Energy Drinks - China - July 2016

Sports and Energy Drinks - China - July 2016

“Thanks to increasingly health-conscious consumers and their fast-paced lifestyles, China’s sports and energy drink market has experienced explosive growth and will continue to expand quickly. The Chinese sports and energy drinks market is dominated by leading international players, posing both threats and opportunities for smaller and domestic brands. With consumers having greater awareness of healthy drinking habits and functional effectiveness, sports and energy drinks with health and functional claims will continue to remain in force. Manufacturers ought to take more initiative in investing in more natural and performance-enhancing products.”

– Lei Li, Research Analyst

This report discusses the following key topics:

How to maintain medium users while targeting light users 
How category blurring will benefit sports and energy drinks
How to diversify purchase and drinking occasions to target younger consumers

TOC available on request

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